Why we are here

To realise our vision to be the mainstage for innovation, we facilitate innovation, collaboration and acceleration with our ecosystem.

This approach comes together in the common innovation themes and challenges of the current ecosystem, and results in real and measurable impact for all stakeholders for business, culture, brand and society


All the organisations we speak to and collaborate with have their own goals. In order to understand what your organization would like to achieve by partnering up with the Johan Cruijff ArenA, we need to determine what value drives you.

We have identified four main drivers of value for our partners.

The value created in a partnership with the Johan Cruijff ArenA will be visible in multiple departments of your organisation. For example, the commercial, HR and marketing divisions can save costs or create additional profit. This links to the four buckets of value.

Accelaration services

Once a year, the acceleration event takes place where Johan Cruijff ArenA Innovation Amsterdam kicks off the new season together with our new and current partners. You will discuss your company roadmap including your innovation and scaling ambitions with key experts from ArenA and collaborate with the other innovation partners. At the end of the day, a common roadmap for you and the innovation partners is created.

Contact us

We provide unique value to our stakeholders. Interested in one of our projects or want to join our network? please contact us.

Contact us