Innovation is in our DNA. Ever since the first brick was laid in 1993, the Johan Cruijff ArenA was the state-of-the-art stadium of Europe with its movable rooftop and multipurpose usage. 20 years later and fully embedded in its surrounding area, the Arena is the heart of a small city. This Amsterdam South East area is an unique location where mobility, sustainability, fan experience, safety and security are combined into an open innovation platform where development and testing of Smart Stadium and Smart City solutions can prosper. We collaborate with our partners and other parties to gather more knowledge and create a vibrant ecosystem where innovation thrives.
Powering the Future
Today the Johan Cruijff ArenA is the heart of one of the most vibrant areas of Amsterdam. It is here where the stadium and its founding partners created an unprecedented innovation platform to test and grow solutions that make the lives of people better. Innovations that have an immediate positive impact and, at the same time, have the potential to help solve the twenty-first Century urban and societal challenges in the areas of mobility, crowd control, security, visitor engagement, and citizen wellbeing in a sustainable and inclusive way.
As a fieldlab we support innovative solutions to visitors and fans. We challenge the world to experiment and codevelop new services through international challenges like Change the Game (2019) and Reimagine Football (2020). Our fieldlab projects are co-funded by the European Fund for Regional Development.
Amsterdam, city of innovation
We’re a proud citizen of Amsterdam. A city famous for its progressive spirit and innovative mindset. It has been part of the city’s DNA from the early days of its founding.
Johan Cruijff ArenA, challenger of the status quo
We carry the name of the best football player in Dutch history in our brand with great pride and responsibility. Born and raised in Amsterdam Watergraafsmeer, Cruijff evolved into one of the best football players of all time.
Our Playing field
Our purpose is to create memorable experiences for our guests by intensifying the performance of the heroes our guests choose to visit.
Accelerate the transition towards renewable energy
Education & Employment
Increase equal employment opportunities
Safety & Security
Increase cyber resilience and ensure safe and healthy public gatherings
Sports & Health
Stimulate healthy behavior patterns
Improve seamless and pleasant citizen and customer journeys
Smart Building & City
Connect the ecosystem to an open platform
Partner Pitch: Gumption
Partner Pitch: Close
Johan Cruijff ArenA celebrates 25 years anniversary
We believe in the power of the crowd. That is why we frequently open up our ecosystem and search for the best ideas, technologies and solutions in the world, to bring them to Amsterdam. Last year we collaborated with leading European football organizations, including UEFA, Royal Netherlands Football Association, City Football Group, and AFC Ajax to tackle the challenges this global pandemic brings for football, resulting in 330 solutions.