Powering the Future

Today the Johan Cruijff ArenA is the heart of one of the most vibrant areas of Amsterdam. It is here where the stadium and its founding partners created an unprecedented innovation platform to test and grow solutions that make the lives of people better. Innovations that have an immediate positive impact and, at the same time, have the potential to help solve the twenty-first Century urban and societal challenges in the areas of mobility, crowd control, security, visitor engagement, and citizen wellbeing in a sustainable and inclusive way.

As a fieldlab we support innovative solutions to visitors and fans. We challenge the world to experiment and codevelop new services through international challenges like Change the Game (2019) and Reimagine Football (2020). Our fieldlab projects are co-funded by the European Fund for Regional Development.

Open for Innovation

Do you want to become part of this lively innovations ecosystem?

Innovation is in our DNA. Ever since the first brick was laid in 1993, the Johan Cruijff ArenA was the state-of-the-art stadium of Europe with its movable rooftop and multipurpose usage. 20 years later and fully embedded in its surrounding area, the Arena is the heart of a small city. This Amsterdam South East area is an unique location where mobility, sustainability, fan experience, safety and security are combined into an open innovation platform where development and testing of Smart Stadium and Smart City solutions can prosper. We collaborate with our partners and other parties to gather more knowledge and create a vibrant ecosystem where innovation thrives.

Let's Innovate Together


We believe in the power of the crowd. That is why we frequently open up our ecosystem and search for the best ideas, technologies and solutions in the world, to bring them to Amsterdam. Last year we collaborated with leading European football organizations, including UEFA, Royal Netherlands Football Association, City Football Group, and AFC Ajax to tackle the challenges this global pandemic brings for football, resulting in 330 solutions.

Beneficials and Corporate partners
Scale up partners